100M plan
2025, Land early adopters (Jun 2025 - May 2026)¶
- Sales campaign launch in June 2025
- Land 100 early adopters from GitHub scale-ups using Apollo
- Focus on rules and post actions with ~150 target organizations
- 4 early adopters already signed targeting ~$1M ARR
- Drive fast time-to-value with lightweight setup and clear ROI
- Leverage Apollo and HubSpot for pipeline automation
2026, Expand within organizations (Jun 2026 - May 2027)¶
- Grow to 800 organizations with ~1,000 users
- Support Jira and Vanta integrations, launch SOC-2 readiness pilots
- Target \(8M–\)10M ARR
- Grow accounts from single-team to org-wide usage (3+ teams/org)
- Expand to security, compliance, and product ops teams
- Deepen integrations with PagerDuty to drive daily engagement
2027, Scale in compliance markets (Jun 2027 - May 2028)¶
- Reach 2,000 organizations with ~2,500 users
- Enter ISO-27001 and GDPR markets; expand to GitLab
- Target \(30M–\)40M ARR
- Focus on organic and referral-driven growth
- Leverage Warestack rules for compliance automation across multiple standards
- Launch a governance marketplace to attract consultants and third-party users
2028, Win the enterprise market (Jun 2028 - May 2029)¶
- Scale to 3,000 organizations with ~5,000 users
- Launch self-hosted enterprise suite
- Target \(70M–\)75M ARR
- Unlock org-wide deployments for large, regulated enterprises
- Double down on compliance-heavy verticals in tech, fintech, and healthcare
- Introduce usage-based pricing for agentic simulations and advanced reporting
2029, Own the category (Jun 2029 - May 2030)¶
- Hit 4,000 organizations & $100M+ ARR with ~8,000 users
- Global expansion through partner distributions
- Launch monetized governance marketplace with subscriptions and publishing tiers
- Form strategic partnerships with players like Okta, ServiceNow, and enterprise CI/CD platforms
Long-term vision¶
Warestack becomes the standard for DevOps governance, powering rule enforcement, compliance automation, and audit readiness across the software industry.
Key Milestones Summary¶
| Period | Organizations | Users | ARR Target | Key Focus |
|---|---|---|---|---|
| 2025-2026 | 100 | ~150 | ~$1M | GitHub scale-ups, early adopters |
| 2026-2027 | 800 | ~1,000 | \(8M–\)10M | Jira/Vanta integration, SOC-2 |
| 2027-2028 | 2,000 | ~2,500 | \(30M–\)40M | ISO-27001/GDPR, GitLab expansion |
| 2028-2029 | 3,000 | ~5,000 | \(70M–\)75M | Self-hosted enterprise |
| 2029-2030 | 4,000 | ~8,000 | $100M+ | Global expansion |