100M plan

2025, Land early adopters

• Target 10–15 mid-sized organizations (100–500 developers)
• Focus on DevOps and platform teams using GitHub and Slack
• Drive fast time-to-value with lightweight setup and clear ROI
• Leverage Apollo and HubSpot for pipeline automation

2026, Expand within organizations

• Grow accounts from single-team to org-wide usage (3+ teams/org)
• Expand to security, compliance, and product ops teams
• Deepen integrations with Vanta, Jira, PagerDuty to drive daily engagement
• Target 30–40 organizations with a multi-team footprint

2027, Scale in SOC-2 market

• Reach 300 organizations and 3,000+ users
• Focus on organic and referral-driven growth
• Leverage Warestack rules for SOC-2 and compliance automation
• Launch a governance marketplace to attract consultants and third-party users

2028, Win the enterprise market

• Offer a self-hosted version for large, regulated enterprises
• Target 600+ organizations and 6,000+ users in tech, fintech, and healthcare
• Double down on org-wide deployments and compliance-heavy verticals
• Introduce usage-based pricing for agentic simulations and advanced reporting

2029, Own the category

• Reach 1,000+ organizations and 100,000+ global users
• Launch monetized governance marketplace with subscriptions and publishing tiers
• Form strategic partnerships with players like Okta, ServiceNow, and enterprise CI/CD platforms

Long-term vision

Warestack becomes the standard for DevOps governance, powering rule enforcement, compliance automation, and audit readiness across the software industry.